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Growth Strategies Case Study

Case Title:

GE in India: The Growth Strategies

Publication Year : 2005

Authors: Shalini, Sumit Kumar Chaudhuri

Industry: BPO

Region: India

Case Code: GRS0107

Teaching Note: Not Available

Structured Assignment: Not Available


In November 2004, General Electric Co. (GE) sold 60% of its stake in its Business Process Outsourcing division in India, GECIS (General Electric Capital International Services), in order to focus on its core business operations that included healthcare, transportation equipment, financial services and infrastructure. This marked the third phase of investment by GE. According to Jeffery Immelt, Chief Executive Officer, the growing business opportunities in India would allow GE to leverage on the advantages of the Indian market, such as strong consumer and commercial finance sectors, which would enable GE to realise revenues worth $5 billion by 2010.

Pedagogical Objectives:

  • To highlight the growth strategies followed by GE to capitalise on the growing opportunities in the Indian market
  • To discuss the investment opportunities for GE in India.

Keywords :  General Electric (GE); India; Growth Strategies Case Study; Business Process Outsourcing (BPO); General Electric Capital International Services (GECIS); Healthcare; Financial services; US; Strategy; Economy; China; Information Technology Enabled Services (ITES); Knowledge Capital; Offshoring; Service sector; Foreign Direct Investment

Contents : 
GE’s Foray into India
India as an Investment Destination for GE
Six Pillars of GE
The Strength of the Indian Market
GE’s Growth Strategies in India
GE in the Indian Financial Services Sector
GE in the Indian Aviation Sector
GE in India’s Healthcare and Infrastructure Sectors
GE’s Businesses in India

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Case Study :
   INR 200 = USD ($)

Structured Assignment:
   INR 150 = USD ($)

Teaching Note :
   INR 400 = USD ($)


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