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Growth Strategies Case Study

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Case Title:

Mobile Telephony in Africa: Celtel International's Growth Strategies

Publication Year : 2005

Authors: Sireesha M, Sumit Kumar Chaudhuri

Industry: Wireless Communication Services

Region: Africa

Case Code: GRS0097

Teaching Note: Not Available

Structured Assignment: Not Available


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Abstract:
By the end of the fiscal year 2004, Celtel International BV, one of the largest mobile operators in Africa, reported a profit of US$147 million against US$74 million in the previous year. In early 2005, Celtel became a subsidiary of Mobile Telecommunications Company (MTC), a Kuwait based communications company with operations in 18 countries. Celtel, with its operations in 13 countries in Central and West Africa, intends to expand its operations across the continent by leveraging on its brand image.

Pedagogical Objectives:

  • To highlight the strategies adopted by Celtel International to transform itself into a leading telecommunications provider in Africa.

Keywords : Celtel International BV; African mobile communications market; Mobile Telecommunications Company; 3G technology; LinkAfrica; Mobile telephone market penetration; Making life better; Growth Strategies Case Study; Average revenue per user; Vodacom; Mobile telephone network

Contents : 
Celtel International – The Dutch Mobile Operator in Africa
Mobile Communications in Africa
Growth Strategies in Africa
The Challenges Ahead
Countries of Operation
Celtel’s Operations and Joint Ventures
GSM Customers of Celtel International

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Currency Exchange Rates

Case Study :
   INR 200 = USD ($)

Structured Assignment:
   INR 150 = USD ($)

Teaching Note :
   INR 400 = USD ($)
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