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Corporate Strategies Case Study

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Case Title:

Lenovo-IBM- Managing Transition

Publication Year : 2006

Authors: Philip Anil Kumar and Ms Jyotsna Jha, Mridu Verma

Industry: IT(Information Technology)

Region: US

Case Code: COS0053P

Teaching Note: Available

Structured Assignment: Not Available


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Abstract:
In December 2004, Lenovo, China’s leading personal computer manufacturer acquired IBM’s PC division for $1.75 billion. The deal created a $13 billion company with 8% share of the worldwide PC market. The take over involved the integration of IBM’s operations and employees by Lenovo. This case study discusses how Lenovo has managed the integration and the strategies it is adopting to compete in the global market.

Pedagogical Objectives:

  • To understand the Chinese personal computer industry scenario
  • To discuss the Lenovo-IBM merger and its implications on the global personal computer industry
  • To discuss Lenovo’s strategy to make a comeback.

Keywords :  Legend Computers; Think Vision; Think Pad; Corporate Strategies Case Study; Think Vantage; Think centre; Aptiva; Netvista; Lenovo 3000 series; Think centre E series; V series

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Currency Exchange Rates

Case Study :
   INR 200 = USD ($)

Structured Assignment:
   INR 150 = USD ($)

Teaching Note :
   INR 400 = USD ($)
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