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Corporate Social Responsibility Case Study
Case Title:
The Rise of Social Networking Websites
Publication Year : 2007
Authors: Supriyo Bose
Industry: Internet Content Provider
Region: Null
Case Code: CSR0044K
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
As the Internet became a more ingrained part of consumer’s lifestyle, consumers were found to spend more time online establishing personal connections via internet phone calls, instant messaging and online forums. This gave rise to new media consumption habits of the consumers and contributed to the rise of social networking websites. Social networking websites like MySpace and YouTube enabled individuals separated by time or distance to establish communities of interest where they exchanged ideas, content, tools, and information in order to enhance the experience of being a part of a community.
The case, while providing an overview of the social networking websites and lifestyle media as a whole, underscored the meteoric rise of the social networking websites and its impact on the society.
Pedagogical Objectives:
- To discuss about the rising demand of internet
- To understand the need of social networking websites
- To argue on the pitfalls of social networking websites.
Keywords : Corporate Social Responsibility Case Study Social networking websites, Lifestyle media, MySpace, YouTube, Millenials, Media convergence, On-line video, Viral marketing, Word-of-mouth, Participatory video advertisements (PVA), On-line advertising, Community-created content, MySpace Music, MySpace Records
