Shahnaz Hussain - A Successful Indian Woman Entrepreneur

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN012 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Corporate Social Responsibility


Woman Entrepreneurs

Case Length : 11 Pages
Period : 1980-2003
Pub Date : 2003
Teaching Note : Not Available
Organization : Shahnaz Husain Herbals
Industry : Cosmetics and Skin Care
Countries : India


The case discusses the growth of the Shahnaz Husain Group, one of the largest producers of ayurvedic and herbal products in the world. It begins with a personal profile of Shahnaz Husain and her idea of producing and marketing ayurvedic products as a substitute for chemical cosmetics, which, she believes, do more harm than good. It then traces the growth of her brand from a niche product in the Indian market to a brand retailed in most of the major stores around the world. The case focuses on the factors that make Shahnaz Husain products what they are and examines Shahnaz's business style. It also takes a look at the subsidiary and ancillary activities of the Group, like training institutes, Ayurvedic massage centers and health resorts.


  Examine the qualities of Shahnaz Husain as an entrepreneur and their contribution to her success in business.


  Page No.
Introduction 1
The Making of an Entrepreneur 1
Entrepreneurship - The Shahnaz Husain Way 2
The Turning Point 3
Diversification 4
Training Future Entrepreneurs 4
Lessons on Entrepreneurship 5
Exhibits 6


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