Shahnaz Hussain - A Successful Indian Woman Entrepreneur

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Case Details:

Case Code : LDEN012
Case Length : 11 Pages
Period : 1980-2003
Pub Date : 2003
Teaching Note :Not Available
Organization : Shahnaz Husain Herbals Industry : Cosmetics and Skin Care Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"I do not sell products. I sell an entire civilization in a jar."

- Shahnaz Husain.

"She lives, sleeps, breathes her business. She is consumed with building a successful company which she has done."

- Janine Sharell, Correspondent, CNN.


She captured the markets around the world and now she wants to conquer space.

In an innovative move, Shahnaz Husain has started work on formulations that astronauts could carry with them in their extraterrestrial sojourns to protect their skin from the ravages of space travel and slow down the ageing process.

She has sent National Aeronautics and Space Administration (NASA) free samples of her moisturizers, hoping that they will be used on space expeditions.

Shahnaz Husain is one of India's most successful women entrepreneurs.

Her company, Shahnaz Husain Herbals is one of the largest manufacturers of herbal products in the world.  It formulates and markets over 400 products for various beauty and health needs and has a strong presence across the globe, from the USA to Asia. 

In 2002, the Shahnaz Husain Group, based in New Delhi, was worth $100 million. It employed about 4200 people in 650 salons spread across 104 countries. The Group has seen a good growth rate in the 25 years that it has been in business. The average growth rate in the initial years (late 1970s to the early 1980s) was 15-20%. In the 1990s the average growth rate was 19.4%. 

A number of awards, both national and international have been conferred on Shahnaz Husain. Some of them are "The Arch of Europe Gold Star for Quality", "One of the Leading Women Entrepreneurs of the World", "The 2000 Millennium Medal of Honor", "Rajiv Gandhi Sadbhavana Award", etc. (Refer Exhibit I & II).

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