Shahnaz Hussain - A Successful Indian Woman Entrepreneur


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Case Details:

Case Code : LDEN012
Case Length : 11 Pages
Period : 1980-2003
Pub Date : 2003
Teaching Note :Not Available
Organization : Shahnaz Husain Herbals Industry : Cosmetics and Skin Care Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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The Making of an Entrepreneur

Shahnaz Husain belongs to a royal Muslim family which migrated from Samarkhand to India and later held high positions in the princely kingdoms of Bhopal and Hyderabad before India's independence. Shahnaz received her schooling in an Irish convent and because of the influence of her father, Chief Justice N.U. Beg, she developed a love for poetry and English Literature.

She thus had the advantage of growing up in a traditional family and receiving a modern education. She was married at the age of 15 and was a mother by the next year. When her husband was posted in Teheran, Iran, she developed an interest in beauty treatments and decided to study cosmetology.

To support the expenses of the training financially, she wrote articles for the Iran Tribune on various topics under different names. In the course of her studies, she learnt of the harmful effects of chemicals on the human body.

Consequently, she turned her attention to Ayurveda (Refer Exhibit III), which she believed was the ideal alternative to chemical cosmetics, which not only harmed the human system but also led to the deterioration of the environment in the long run.

After leaving Teheran, she trained extensively in cosmetic therapy for 10 years in some of the leading institutes of London, Paris, New York and Copenhagen. On her return to India in 1977 she set up her own salon at her house in Delhi with an initial investment of Rs 35000. In contrast to salons offering chemical treatments, Shahnaz offered Ayurvedic products.

Entrepreneurship - The Shahnaz Husain Way

Shahnaz Husain uses the Ayurvedic method of treatment, which uses natural formulations to cure ailments. She is the pioneer and leader of Ayurvedic beauty products in the world offering “Natural Care and Cure”. The Shahnaz Husain Group offers exclusive salon treatments geared to individual needs as well as a number of commercial formulations for the treatment of specific problems like acne, pimples, pigmentation, dehydration, alopecia (hair loss), etc.

According to the Group, ayurvedic products are well suited to human skin and hair as they are non-toxic and have no harmful side effects. The human body adapts well to the natural treatments of Ayurveda while it has an inbuilt resistance toward chemical treatments...

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