Shahnaz Hussain - A Successful Indian Woman Entrepreneur


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Case Details:

Case Code : LDEN012
Case Length : 11 Pages
Period : 1980-2003
Pub Date : 2003
Teaching Note :Not Available
Organization : Shahnaz Husain Herbals Industry : Cosmetics and Skin Care Countries : India

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

The Turning Point

The turning point in her business came when she represented India at the Festival of India in 1980. Her team was given a counter in the perfumery section of Selfridges in London. She managed to sell her entire consignment in 3 days and also broke the store's record for cosmetics sales for the year...

Diversification

The Group has diversified into Ayurvedic centers for Panchkarma, Dhara and Kerala massage. It has also set up two Shahnaz Husain Ayurvedic Health Resorts, one near Delhi and another in collaboration with the Hyakumata group of Japan in the US island of Saipan. These resorts which can accommodate about 200 people at a time, aim at providing urbanites treatments and programs designed to counteract the stress of modern life. The Group has also been holding discussions with major five star hotels in New Delhi and New York to set up health spas... 

Training Future Entrepreneurs

Seeing the need for internationally recognized institutes that offered professional training in beauty, Shahnaz Husain set up Woman's World International. This was started at a time when people who wanted to train in beauty treatments and therapy could only get apprenticeship training...

Lessons on Entrepreneurship

Shahnaz Husain has acquired worldwide recognition. Her dedication and relentless hard work have paid off and she heads a Group which is the largest of its kind in the world. "It is important to have a dream and to believe in the magic of your dreams" says Shahnaz, who has been able to convert her own dream into a business worth millions of dollars. Shahnaz believes that a true entrepreneur is a person who has independence of spirit. "One should be innovative, dynamic and willing to try every avenue towards success"...

Exhibits

Exhibit I: Major Awards Won by Shahnaz Husain
Exhibit II: Shahnaz Husain Receiving "Udyog Rattan Award" from Former President of India, Giani Zail Singh
Exhibit III: Ayurveda
Exhibit IV: The Shahnaz Husain Product Range
Exhibit V: Ayurvedic Panchkarma and Dhara
Exhibit VI: The Shahnaz Husain Beauty Schools

 

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