Ayurveda on Trial: A Crisis Mishandled, Reputation Shaken

Code : MM0096

Year :
2026

Industry : Diversified

Region : Asia

Teaching Note: Available

Structured Assignment : Not Available

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INTRODUCTION: In August, 2020, the Madras High Court levied a fine of INR 1 million, on Patanjali Ayurved Ltd., for exploiting public fear of COVID-19, and falsely promoting Coronil as a ‘cure’ for COVID-19 . Additionally, the Supreme Court warned Patanjali that it would impose a fine of INR 10 million, for every product for which it made a false claim about the product curing a disease..

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