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Best Selling Case Studies

2016 - 2017

Business Ethics

The Body Shop: Social Responsibility or Sustained Greenwashing?

BP: Putting Profits Before Safety?


Business Strategy

Li & Fung: The Global Value Chain Configurator

Carrefour’s Strategies in China

Business Model and Competitive Strategy of IKEA in India

Lego – Turnaround through Disciplined Innovation



Meltdown in Iceland: Biggest Casualty of the 2008 Global Financial Crisis

The Nordic Economic Model

Rebounding after Crisis: South Korea

Rebounding after Crisis: South Korea

Human Resource Management

Internal Branding and HRM at Virgin

‘Employees First, Customers Second’: Wegmans’ Work Culture

Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture

Cirque du Soleil’s Global Human Resource Management Practices

Innovation & New Product Development

Connect and Develop model in P&G


IT & System

Knowledge Management Practices at Toyota Motors

Netflix: Leveraging Big Data to Predict Entertainment Hits

Leadership & Entrepreneurship

Elephant Pumps: Pump Aid’s Business Solution to a Social Problem

Ursula Burns at Xerox Corporation: Breaking the Glass Ceiling

orporate Entrepreneurship and Innovation at Google, Inc.


InBev’s Acquisition of Anheuser-Busch: A Mega Cross-Border Deal

iRobot’s Roomba: Bringing Robots into Home

Amazon.com: Customer Service Champion

Digital Marketing at Nike: From Communication to Dialogue

Starbucks – ‘The Third Place’


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