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Case Categories

Best Selling Case Studies

2014 - 2015

Business Ethics

The Body Shop: Social Responsibility or Sustained Greenwashing?

BP: Putting Profits Before Safety?

John Chambers, Cisco and its Internal Governance Systems

Business Strategy

Li & Fung: The Global Value Chain Configurator

Business Model Innovation by Better Place: A Green Ecosystem for the Mass Adoption of Electric Cars



Long Term Capital Management Fund: What went wrong

Acquisition of Cadbury by Kraft: How Sweet is this Deal?


Corporate Governance

WikiLeaks: Issues in Whistle Blowing

Human Resource Management

Training and Development - The GE Way

Cirque Du Soleil’s Human Resource Management Practices

Eli Lilly: Managing Workplace Diversity and Coping with the Accusations of Racial Discrimination

Cisco’s Controversial Organizational Model: Another Reorganization!


Innovation & New Product Development

Connect and Develop model in P&G


IT & System

Knowledge Management Practices at Toyota Motors

Greenpeace, Nestlé and the Palm Oil Controversy: Social Media Driving Change?

Netflix: Leveraging Big Data to Predict Entertainment Hits

Leadership & Entrepreneurship

James McNerney and 3M: Making a Good Company Better?

Elephant Pumps: Pump Aid’s Business Solution to a Social Problem

Apple, Inc.: Steve Jobs’s Strategic Leadership

Corporate Entrepreneurship and Innovation at Google, Inc.


InBev’s Acquisition of Anheuser-Busch: A Mega Cross-Border Deal

Digital Marketing at Nike: From Communication to Dialogue

James Bond – A Meta Brand?

Starbucks: Brewing Customer Experience through Social Media

Operations Management

Zara’s Supply Chain Management Practices




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