Revamping the Supply Chain - The Ashok Leyland Way

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : OPER004 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges


Supply Chain Management
Case Length : 08 Pages
Period : 1992-1998
Organization : Ashok Leyland
Pub Date : 2002
Teaching Note : Available
Countries : India
Industry : Automobiles


The case gives an overview of the issues concerning the revival of Ashok Leyland effected through a thorough revamp of the supply chain. It outlines how Ashok Leyland, which was reeling under the weight of recession, staged a comeback by reengineering its in-bound and out-bound supply chain which resulted in huge cost savings. The case discusses various aspects of supply chain management and emphasises its importance in the context of cost management with specific reference to Ashok Leyland. The case, aimed at the MBA/PGDBA students as part of Operations management curriculum, helps them to understand and appreciate the role of supply chain management in an organization.

Using the specific case of Ashok Leyland, it attempts to familiarise the student with the concept of supply chain as well as the practical dimension of the same. It seeks to help students understand the components of supply chain and their critical importance and how it can be reengineered to help organisations save costs.


Revival of Ashok Leyland, revamping of Supply chain


  Page No.
Introduction 1
'Together We Can'-Beat the Recession 1
Revamping the Supply Chain 3
Single Window System 3
Supplier Tiering 3
Oscars II 4
The Comeback 5
Exhibits 7


Ashok Leyland, supply chain, recession, comeback, reengineering, in-bound, out-bound, supply chain, cost savings, supply chain management, context, cost management

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