Technology a Means for Improving Customer Service


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : INS036 For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 03 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India

Abstract:

The case discusses the changing business environment and growing competition in the insurance industry in India. It also examines various technological developments and their impact on the insurance market.

The case also touches on the application of web-based solutions and their impact on the process of insurance operations. Finally, the case examines the problems that are likely to arise when an insurance company goes online.

Issues:

» Be aware of the growing competition in the insurance sector in India

» Understand the use of new technologies for marketing insurance products

Keywords:

Changing, business, environment, growing competition, insurance industry, India, technological developments, insurance market, application, web-based solutions, operations, online

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