Nokia - Fostering Innovation
 |
ICMR HOME | Case Studies Collection
» Human Resource and Organization Behavior Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||
|
"Our approach is to create classic, timeless designs that combine ergonomics with aesthetics. Shapes, colors and contours that can deliver harmony, balance and beauty." -Jorma Ollila, Chairman and CEO, Nokia Corporation. "When an artist is really excited and does a sculpture day and night, then he is energized by it, because its in his hands and he owns it. This is how you get art. Our artists aren't just closing their eyes and waiting until the innovation comes. We are innovating all the time." -Yrjo Neuvo, Head of R&D at Nokia. Yet Another Innovation at Nokia...
It had a market share of about 36%, which was much larger than that of its competitors (Refer Exhibit I.) The company offered a comprehensive portfolio of products covering all segments of consumers. In 2002, Nokia introduced about 33 new devices around the world (Refer Exhibit II for some of the devices.)
All the policies of the company aimed at creating, what the company called, "an inclusive environment," i.e. a culture which seeks to uphold and benefit from diversity. The R&D system was also an open one where any idea, no matter how absurd it sounded initially, was given due consideration. A number of such absurd sounding ideas later emerged as star products or features in the Nokia line-up. Nokia's culture was responsible for the number of 'firsts' it had to its credit (Refer Exhibit III.) |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Workbooks,
Case Study Volumes.