Apple Inc.'s Corporate Culture: The Good, the Bad and the Ugly

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Case Details:
Case Code : HROB124
Case Length : 25 pages
Period : 2008-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Apple, Inc.
Industry : Consumer Electronics
Countries : USA

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Background Note

Apple was founded by Steven Paul Jobs (Jobs), Stephen Gary Wozniak (Wozniak), and Ronald Gerald Wayne (Wayne) on 1st April 1976. Wozniak, who was an electronics engineer, visualized a personal computer (PC) that could be used easily...

Work Hard, Play Hard

Since its inception, Apple had focused on innovation and ventured into those markets where it could make a significant contribution. According to analysts, one of the main goals of the company was to make technology seamless for the customer...

Run Your Own Show

Analysts were of the opinion that Apple skipped the traditional notions of what a corporate culture should look like in terms of organizational hierarchy. Even though the company witnessed a series of changes in CEOs, who executed their own ideas, it still fostered individuality and excellence in order to attract talent into the organization...

Nurturing Diversity

Apple was an Equal Opportunity Employer and promoted diversity within the organization. The employees came with diverse experiences and from diverse backgrounds. Employees cited corporate diversity as one of the most positive aspects of the corporate culture at Apple...

Compensation and Benefits

Apple offered various benefits to its employees. While benefits packages varied depending on location and employment status, the common benefits included insurance coverage, Flexible Spending Accounts, an Employee Stock Purchase Program, and a 401(k) Savings and Investment plan...

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