Apple Inc.'s Corporate Culture: The Good, the Bad and the Ugly

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Case Details:
Case Code : HROB124
Case Length : 25 pages
Period : 2008-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Apple, Inc.
Industry : Consumer Electronics
Countries : USA

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Introduction Contd...

On Apple's achievement, Forbes8 journalist Alyssa Abkowitz wrote, "It's been a rocky year for Apple: CEO Steve Jobs' health made headlines, and critics said Cupertino wasn't being open enough about it. But customers remained loyal to the brand that made white ear buds cool.

As much of the computer industry struggled, Apple shipped 22.7 million iPods during its first quarter (up 3 percent from last year), 2.5 million Macs (up 9 percent), and 4.4 million iPhones. No wonder Apple tops our Most Admired list for the second year in a row."9

Founded in 1976, Apple designs, manufactures, and markets personal computers, portable digital music players, and mobile communication devices and related software, services, peripherals, and networking solutions...

 Excerpts >>

8] Forbes is an American publishing and media company. Its flagship publication includes the Forbes magazine which is published bi-weekly.
9] "Fortune's World's 50 Most Admired Companies 2009: Apple Inc. #1,", March 2, 2009.


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