Apple Inc.'s Corporate Culture: The Good, the Bad and the Ugly

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Case Details:
Case Code : HROB124
Case Length : 25 pages
Period : 2008-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Apple, Inc.
Industry : Consumer Electronics
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Career Opportunities and Employability Security

Apple followed a positive policy of recruitment, including internship, on-the-job training, and several career opportunities. It focused on the importance of having computer-based knowledge in the job market...

Culture of Secrecy

As Apple was mainly into innovation, the company's policy was to keep things confidential. Secrecy was built into the corporate culture and the company always maintained tight control over information...

A Unique Culture...

Many experts praised Apple's corporate culture. They felt that like many other top companies, Apple focused on nurturing a culture that valued creative people in good times and bad. They said that the culture at Apple was deeply associated with Jobs...

...Or a Dysfunctional Culture?

However, not all were impressed by Apple's corporate culture. Some felt that there were certain aspects of Apple's culture that were dysfunctional. Analysts felt that Apple had a laidback work culture which was dysfunctional from a management standpoint...

Is There a Need for Change?

Experts felt that Apple was doing well in the economic downturn by investing, inventing, and innovating. Quoting Technology Business Research, Inc. (TBR) , data and analysis, iTWire reported that Apple's "culture of innovation" would lead to the company outperforming the economy and its competitors...


Exhibit I: Apple-Product Timeline
Exhibit II: Financial Summary of Apple
Exhibit III: Some Prevailing Assumptions at Apple Related to the Primacy that the Company Gave to Task Accomplishment
Exhibit IV: Employee Benefits at Apple
Exhibit V: World's Most Admired Companies: 2009
Exhibit VI: Apple -Industry Rank: 2009
Exhibit VII: The Top 10 Most Innovative Companies: 2006 -2009
Exhibit VIII: Apple Inc- Quarterly Performance: Q3 2008 - Q2 2009


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