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301. Building India: The role of PPPs in Indian Railways cart
302. Build Operate and Transfer (BOT): Is this Public Private Partnership (PPP) best suited for delivering public goods? cart
303. Singapore Airlines Redefines Long-haul Travel with All-business Class: Will it Pay-off? cart
304. LENEVO IN INDIA: FACING POSITIONING DILEMMA cart
305. Indian FMCG Player Dabur: Repositioning its 'Real Activ' cart
306. India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff? cart
307. India's Janaagraha: Empowering the Urban Citizen cart
308. Tata Nano Project in Singur: Plight of the Displaced cart
309. Just-in-Time Global Economy: A Case of Apple cart
310. Varun Softech Project Services: Project Control to Manage Changes in Project Plan cart
311. Rack and Pinion Software Solutions: System Development Life Cycle Deliberation cart
312. Pillar Stone Construction Ltd: Project Evaluation and Reporting cart
313. Quick Business Solutions: Designing Project Structure cart
314. Bamboo House India: A Case of Queuing Theory cart
315. Founders of Bamboo House India: Building Green Futures cart
316. Bamboo House India:Reducing Uncertainty in Project Completion Using PERT cart
317. Bamboo House India: Effective Project Management cart
318. Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands cart
319. Toyota Motor Company: Losing its Quality Edge? cart
320. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart
321. Sakhalin-1 Project: Delivering Excellence in Project Execution cart
322. Supply Chain Management at Airbus - Implementing RFID Technology cart
323. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart
324. Traverse Communications: Identifying Target Customers cart
325. Celebrity Endorsements and Product Categories cart
326. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
327. Marketing Dilemma for 'Elan' Jeans Brand cart
328. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
329. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
330. Hungary's Monetary Policy: The Conflicting Objectives cart
331. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
332. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
333. Pringles– Combating the Launch of Lays Stax cart
334. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
335. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
336. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
337. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
338. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
339. The U.S Steel Industry and the Tariff Policy of Bush cart
340. The Price War: Netflix vs Blockbuster cart
341. The Dilemma of Discounts: GM’s Bid for Market Share cart
342. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
343. Samsung Electronics in 2005 cart
344. Private Labels in Europe: Potential Threats for Brands? cart
345. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
346. Mobile Phones: The Advent of a New Advertising Medium cart
347. Mahindra & Mahindra (B): An Emerging Global Giant? cart
348. Honda in China: Government Regulations and Firm’s Strategy cart
349. Harry Potter: Global Marketing Strategies cart
350. 'Global Vision 2010': Toyota's Strategic Initiatives cart
351. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
352. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
353. Dubai Duty Free: Promotion and Expansion cart
354. Dell's Business Model: Is it Time to Reinvent? cart
355. De Beers: The Right Hand Ring campaign cart
356. De Beers' Corporate Transformation: The Competitive Pressures cart
357. Competition in China’s Luxury Car Market cart
358. Coke’s Promotional Themes: Tailored for Times cart
359. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
360. Branding – The Asian Dilemma cart
361. Avon: Direct Selling in China cart
362. Automobiles: Made in China, Sold in USA? cart
363. ASDA: Betting on Low Prices? cart
364. Apple iPhone Price Cut: Is it a Right Strategy? cart
365. Acquire and ascend – e-Bookers way cart
366. Assessing Consumer Brand Loyalty cart
367. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
368. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
369. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
370. Crisis Management at Toyota cart
371. AMD s Consumer and Channel Marketing Initiatives cart
372. Developing a Personal Selling Strategy cart
373. The Disgruntled Customer cart
374. Design Thinking and Innovation at IDEO cart
375. Social Marketing: Times of India's 'Teach India' Campaign cart
376. Customer Service at L.L.Bean cart
377. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
378. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
379. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
380. Unilever's Packaging Practices - Innovations and Insights cart
381. Droid: Challenger to the iPhone? cart
382. Volkswagen's Marketing Strategy in India cart
383. Amazon.com: Customer Service Champion cart
384. Tourism Kamloops cart
385. Canadian Club: Repositioning a Dormant Brand cart
386. Selling Insurance Products in India: The Commission versus Fee Debate cart
387. Burger King's 'Whopper Freakout' Marketing Campaign cart
388. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
389. Indian Premier League's Operating Model - Marketing Cricket to the World cart
390. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
391. Promoting 'Paranormal Activity' cart
392. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
393. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
394. AMUL ICE CREAM: MARKETING STRATEGY cart
395. Airtel vs. Reliance: Indian Telecom Giants Price War cart
396. Subway in the US: Challenges of Extending Product Mix cart
397. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
398. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
399. KFC: 'Serving with a Difference' cart
400. ITC's Packaged Food Business: Towards Market Leadership cart

 

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