Maruti Suzuki India's Foray into Africa


Code : COS0110

Year :

Case Length : 17pages

Industry :Consumer Packaged, Fast Moving Consumer Goods

Organization:The Procter & Gamble Company.

Period : 2009-2013

Region : India, Africa and Europe

Teaching Note: Available

Structured Assignment : Not Available

Countries : US

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Abstract:After Mr. Robert A. McDonald’s ‘Purpose Inspired Growth Strategy’ failed to deliver results in the last three years, P&G recalled its former CEO A.G. Lafley to lead the company. The case focuses on the situation that led to McDonald being replaced. It talks about why P&G was losing out to its competitors and what went wrong with McDonald. It discusses the early strategies that went into making P&G the leader in its core categories and also the functioning styles of McDonald and A.G. Lafley.

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Pedagogical Objectives:
This case is designed to enable students:

  • Analyze and discuss why Lafley was brought back to lead P&G for the second time.
  • Analyze and discuss how P&G lost its market share to competitors.
  • Discuss why the ‘Purpose Inspired Growth Strategy’ failed.
  • Discuss why activist investor Ackman wanted McDonald out.
  • Discuss and analyze the strategies followed by Lafley in his first stint as CEO of P&G.
  • Discuss why McDonald was not successful in his strategies.
  • Debate whether Lafley could be successful in his second term.

    Keywords :A.G. Lafley, Africa, Beauty and Grooming, Bloomberg, Brazil, Colgate & Palmolive, Consumer Packaged Goods, Developed Markets, Developing Markets, Discontinuous Innovation, Economic Downturn, Emerging markets, Euro Zone, European market, Fabric Care, Fast Moving Consumer Goods, Forbes  2000, Gillette Co, Global 2000 companies, Global Business Units, Greece, Hedge Fund Manager, Hindustan  Unilever Limited, Home Care, Household Care, Innovative Companies, James Gamble, James McNerney, Jay Wertz, Latin America, Middle East, North America, Oral Crest, Pampers, Paul Polman, Project Shakti, purpose-inspired growth strategy, Robert A. McDonald, Small Packs, Spain, Tidy, Total Shareholder Return, Turn Around Strategy, Unilever, US Market, William Ackman, William Procter.

    Contents :
    » Background Note
    » Losing To Competitors
    » What Went Wrong At P&G ?
    » William Ackman's Pressure
    » Lafley Vs Mcdonald
    » Can the Magic Wand Work ?

    Case Introduction >>

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