Strategy and Structure of the Indian Tire Manufacturing Industry


Code : COM0266

Year :

Industry :Tires

Region : India

Teaching Note: Available

Structured Assignment : Not Available

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Abstract: As of 2011, the Indian tire industry was going through very challenging times. The economic recession had extremely adverse effects on the growth prospect of the industry. The case discusses in detail the challenges the industry faced such as the rising prices of raw materials, competition, cheap imports, and other factors that affected the demand adversely. It also discusses new technologies, the major players in the industry, different segments, the growing demand for automobiles, and the opportunities available to the manufacturers.

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Pedagogical Objectives:
This case is designed to enable students:

  • The evolution of the Indian tire industry
  • The structure of the Indian tire industry
  • The prevailing competitive environment by using Porter’s Five Forces model
  • The various strategies followed by the players.

    Keywords :Tire industry, India, MRF, Apollo Tyres, JK Tyres , Competitive, OEMs, Replacement market , Crossply tires , Radial tires, Exports

    Contents :
    » Indian Telecom Growth Story
    » Airtel's Move for BWA
    » Reliance's Entry into Telecom
    » Is India Ready Yet For 4G Services?

    Case Introduction >>

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