Best Buy's Supply Chain Management Practices - A Customer-Centric Approach to Business
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To download Best Buy's Supply Chain Management Practices - A Customer-Centric Approach to Business case study
(Case Code: OPER083) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER083 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling ChargesThemes
Supply Chain |
| Case Length |
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15 Pages |
| Period |
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1996-2009 |
| Organization |
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Best Buy Company Inc. |
| Pub Date |
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2009 |
| Teaching Note |
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Not Available |
| Countries
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US |
| Industry |
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Consumer Electronics Retailing |
Abstract:
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The case examines the growth of Best Buy from a small car stereo retailer to a
market leader in consumer electronics retailing business in the US. Best Buy was
appreciated for its customer-centric supply chain management practices. It
extensively used information technology (IT) for managing its supply chain in
its effort to optimize all supply chain processes. The company's technology
driven initiatives help it take informed decisions on several aspects of
business which resulted in higher customer satisfaction and loyalty. The case
details how Best Buy managed its supply chain; the technologies it implemented
in optimizing its supply chain, and how it modified its supply chain to fit the
customer-centric approach it took to conduct the business.
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Issues:
» Study the concept of customer centricity in supply chain management.
» Understand the use of information technology (IT) in supply chain management.
» Examine the concept of angel and demon customers in consumer electronics
retailing.
» Analyze the changes made by Best Buy in its supply chain in accordance with
its customer-centric strategy.
Contents:
Keywords:
Best Buy, Supply Chain Management, Operating model, Customer-centricity, Circuit City, Consumer electronics retailing, Customer focus, End-to-end visibility, Restructuring, Logistics, Price Optimization, i2 Technologies, Angel and Demon customers, Customer segmentation, RFID tags, Operating Procedure, Inventory Management, In-bound Freight Operations, Event Management Solution, Collaborative planning, forecasting, and replenishment, Electronic Data Interchange, Customer Satisfaction
Best Buy's Supply Chain Management Practices - A Customer-Centric Approach to
Business
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