Operational Restructuring: The Philips India Way

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : OPER019 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Operational Restructuring
Case Length : 11 Pages
Period : 1997 - 2002
Organization : Philips India
Pub Date : 2002
Teaching Note : Available
Countries : India
Industry : Consumer Electronics


The case examines the initiatives taken by Indian consumer electronics major Philips India to maintain profitability and market share despite adverse industry and market conditions. It explores the company's efforts to enhance its operational efficiency by restructuring its supply chain and other measures. The case also briefly discusses the concept of supply chain management and the benefits of revamping the SCM practices.


Explore the benefits reaped by the company as a result of focusing on the value chain efficiencies through SCM and the contribution of SCM to the company's survival and competitive advantage


  Page No.
Background Note 1
Restructuring Initiatives 2
Restructuring the Supply Chain 4
Reaping the Benefits 6
Exhibits 9


Initiatives, Indian, consumer electronics, Philips India, profitability, market share, market conditions, operational efficiency, restructuring, supply chain, supply chain management

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