Gujarat Ambuja: Redefining Operational Efficiency
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER009 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
ThemesOperational Restructuring |
| Case Length |
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12 Pages |
| Period |
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1993 - 2002 |
| Organization |
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Gujarat Ambuja
(GACL) |
| Pub Date |
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2005 |
| Teaching Note |
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Available |
| Countries
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India |
| Industry |
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Cement |
Abstract:
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The case examines the initiatives taken by the Indian cement major Gujarat
Ambuja Cements Ltd. (GACL) to maintain profitability and market share despite
adverse industry and market conditions. The company's efforts to improve its
operational efficiency through productivity enhancement, quality control,
pollution control and cost-cutting measures are explored in detail. The case
also discusses the future prospects of the company in light of the fact that the
company might not be able to continue to reap the benefits of the above
measures.
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Issues:
» Importance of using innovative ideas (such as using groundnut husk and
sugarcane waste as fuel and using sea transportation instead of land/rail
transportation) to achieve superior results
Contents:
Keywords:
Indian, cement major, Gujarat Ambuja Cements Ltd, GACL,
profitability, market share, market conditions, operational efficiency,
productivity enhancement, quality control, pollution control, cost-cutting
measures, future prospects, company might
Gujarat Ambuja: Redefining Operational Efficiency
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