Tata Indica: The Making of the Small Car

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : OPER002 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges


Supply Chain Management
Case Length : 08 Pages
Period : 1990 - 2001
Organization : Telco
Pub Date : 2003
Teaching Note : Available
Countries : India
Industry : Automobile


The case provides an understanding of the issues concerning the supply chain management system at Telco in regard to its small car, Indica.

It outlines how Telco, built the supply chain for the car by leveraging its existing competencies and how it transformed itself from an integrated truck manufacturer to an automobile integrator and from a product-centric company to competence- centric company.

The case discusses various components of the supply chain and emphasizes how Telco orchestrated them with the objective of minimizing costs.


Familiarize the student with the concept of the supply chain as well as the practical dimension of the same and its significance in lowering overall costs of a product


  Page No.
Background Note 1
The Story of Indica 3
The Outsourcing Strategy 3
Vendor Development 4
Supply Chain 6
Leveraging the Supply Chain 7


supply chain management, Telco, small car, Indica, leveraging, competencies, transformed, integrated truck, manufacturer, automobile integrator, product-centric, competence- centric company, components, supply chain, Telco, minimizing costs

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