Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : OPER096
Case Length : 11 Pages
Period : 2005-2010
Organization : MAS Holdings
Pub Date : 2010
Teaching Note :Not Available
Countries : Sri Lanka; Global
Industry : Fashion / Apparel
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
About MAS Holdings
MAS Holdings was founded in 1986 by the Amalean brothers in the small island nation of Sri Lanka, with the aim of manufacturing and supplying lingerie to Victoria's Secret. In 2010, its product range included merchandise such as bras, panties, briefs, sleepwear, and sportswear along with elastic, fabrics, lace, hooks, patented products , and a host of other accessories...
The MAS Holdings Story
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According to experts, one of the biggest challenges encountered by retailers, manufacturers, and their suppliers was to speed up the garment design and development process when most of the people involved in the work were located in different geographical areas, in different time zones, and speaking different languages...
The Stretchline Story
During the 1990s, MAS Holdings decided to manufacture the raw materials it required on its own and thus it went in for supply chain integration in order to support its rapidly growing business of lingerie and hosiery...
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The MAS Active Story
MAS Active, the sports and active wear division of MAS Holdings, manufactured non-intimate products under the categories casual wear, sleepwear, sportswear, and men's essential wear for top brands such as Nike, Gap, Adidas, and Victoria's Secret (Refer to Exhibit III for the MAS Active product range)...
Excerpts Contd...>>
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