Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : OPER096
Case Length : 11 Pages
Period : 2005-2010
Organization : MAS Holdings
Pub Date : 2010
Teaching Note :Not Available
Countries : Sri Lanka; Global
Industry : Fashion / Apparel
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
CSR Driven Innovation of MAS
While many of the companies in this sector had earned notoriety for
'sweat shop' conditions at their manufacturing hubs, industry observers said MAS Holdings had an enviable record in this area...
Designing a Success Story
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With its focus on innovation, MAS Holdings had been able to expand at a fast pace and had positioned itself as a leading player in the design and manufacture of fashion garments
- Intimate wear, Active wear, and Fabrics. It had become the largest apparel company in the South Asian region...
Emerging as a Preferred Sourcing Partner
In 2008, MAS Active partnered with Nike to set up an apparel innovation and training center in Sri Lanka. To support the Nike facility, MAS Active also launched an apparel manufacturing facility, the Linea AITC, with more than 200 workers, which was dedicated solely to Nike and allowed students to come and participate in its center to test out the ideas developed during their course...
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The Future Story
Experts felt that the fashion industry was much more dynamic than any other typical consumer goods. In order to be a preferred vendor in this competitive industry, a company was expected to have a finger on the pulse of the end consumer, observe the dynamic fashion trends, and offer designs which would cater to the ever changing needs of the market...
Exhibits
Exhibit I: Subsidiaries of MAS Holdings
Exhibit II: MAS Fabric Cluster
Exhibit III: MAS Active Product Range
Exhibit IV: MAS Intimate Product Range
Exhibit V: Strategic Partners of MAS
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