Social Marketing - Lessons from Child Relief & You (CRY) |
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» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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"The entire support that we get, the awareness about us, is entirely marketing effort." - Ila Dikshit Hukku, Manager, Planning, CRY, 19991. "We have borrowed from corporate models to enable us to become more focused on our mission of improving the condition of deprived Indian children." - Ingrid Srinath, Resource Mobilization Director, CRY, 20022. "In one sense, we are in the business of building social venture capital and venture capitalists." - Pervin Varma, CEO, CRY, March 2002.3 Going The Corporate Way
Social Marketing - Lessons from Child Relief & You (CRY) - Next Page>> 1] "Reach Out For a Cause", Business India, November 1 - 14, 1999. |
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