Social Marketing - Lessons from Child Relief & You (CRY) |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:• Understand the strategies adopted by CRY for mobilizing resources and for involving the private sector in its programs and initiatives. Contents:
Keywords:CRY, success, marketing strategies, mobilizing resources, corporates, India, corporatization, corporate strategies, organization, Social Marketing Social Marketing - Lessons from Child Relief & You (CRY) - Next Page>> |
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