Rolls-Royce: A Manufacturer at Your Service |
ICMR HOME | Case Studies Collection » Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Introduction Contd...
The company also offered different service packages for different customers.
Analysts felt that the service strategy adopted by the company strengthened its position considerably in the highly volatile aerospace industry. |
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