Madonna - Two Decades of Successful Personality Marketing |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Background Note Contd...
In 1985, Madonna married actor Sean Penn. He introduced her to Warren Beatty, who got Madonna the role in Disney's Dick Tracy. "What she lacks in formal business education, she more than makes up for with street smarts.I would take her street-smart business sense over someone with a Harvard M.B.A. any day."2 - mentioned Harry Scolinos, a Los Angeles lawyer.
2] Schifrin, M and Newcomb, P. "A brain for sin and a bod for business," Forbes, 1st October 1990, Vol. 146, Issue 7, pp.162-165. |
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