Cummins India - Consumer Driven Modularization Strategy |
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Abstract:
Through its 'consumer driven modularization strategy,' Cummins came to be known as the provider of customized power solutions and achieved better revenues and profits in spite of the industry performing badly. The case highlights the importance of customization for industrial goods. Issues:• Study the circumstances that prompted Cummins India adopt modularization strategy. Contents:
Keywords:Cummins India Modularization Customization of Industrial Products Power Rental Business Power Gensets Industry in India Disruptive Management Practices Innovation Cummins India - Consumer Driven Modularization Strategy - Next Page>> |
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