Sports Sponsorship - The 'Cricket Ambush Marketing' Controversy |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» Understand the concept of ambush marketing in the context of the sponsorship of sports events, and examine the different types of ambush marketing. Contents:Keywords:Sports sponsorship, ambush marketing, sponsorship, companies, International Cricket Council, ICC, Indian cricketers, 2002, anti-ambush, marketing, restricted players, endorsing, official sponsors, Board of Control for Cricket in India, BCCI Sports Sponsorship - The 'Cricket Ambush Marketing' Controversy - Next Page>> |
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