Amul's Diversification Strategy |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» Diversification Strategy, New Market Entry Contents:
Keywords:Gujarat Cooperative Milk Marketing Federation, SnowCap, Pizza Hut, Hindustan Lever, Amul, distribution network, Total Quality Management, Diversification Strategy |
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