Cipla: Capturing the Global AIDS Drugs Market |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Background Note
Cipla was officially opened on September 22, 1937 when the first products were ready for launch. Cipla attracted considerable media attention. The Sunday Standard wrote: "The birth of Cipla which was launched into the world by Dr K A Hamied will be a red letter day in the annals of Bombay Industries. The first city in India can now boast of a concern, which will supersede all existing firms in the magnitude of its operations".1
1] www.cipla.com |
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