Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
Code : MM0081 |
Region : Asia |
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INTRODUCTION: In 2015, Deccan Sales & Services Private Limited (Deccan), an industrial and automobile products and services company based in Indore, Madhya Pradesh, India, took a dealership of Mahindra’s Construction Equipment business (Mahindra) to become Mahindra’s first dealer in the entire Madhya Pradesh region. The company aimed to achieve a 50% market share in the Backhoe Loader market in Madhya Pradesh by 2019. Before 2015, Mahindra had a 0% market share in the Backhoe Loader market in the state... |
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