Kerry Packer - Australia's Richest Media Baron

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN037 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges



Case Length : 15 Pages
Period : 1974-2005
Pub Date : 2006
Teaching Note : Not Available
Organization : Publishing and Broadcasting Limited
Industry : Media
Countries : Australia


This case highlights the entrepreneurship skills of Kerry Packer (Packer), Australia's richest media baron. Known for his deal making abilities, Packer rose to become one of the most dominant figures in the global media industry.

The case discusses the major deals that made Packer richer and examines how he transformed the broadcasting and television industry in Australia. Packer was a man of many facets, some of them seemingly contradictory.

He was known as a famous punter who spent millions of dollars in casinos and at the races. The case also highlights a few controversies associated with him.


  Study the entrepreneurship skills and leadership qualities of Kerry Packer.

  Understand how Packer transformed the global media and broadcasting industry.

  Analyze the business strategies adopted by Packer.


  Page No.
Introduction   1
The Initial Years  2
The Packer Era  3
WSC - The Packer Revolution  4
Packer - A Great Businessman  6
The Packer Style  8
The Other Side of Packer  9
Exhibits 11


Publishing and Broadcasting Limited, Kerry Packer, Channel Nine, World Series Cricket, Broadcasting Industry, Media Industry, Family-owned Business, Australian Broadcasting Corporation, International Cricket Council, Entrepreneurship, Leader.

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