Steve Jobs - The Silicon Valley Pioneer

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN018 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Corporate Social Responsibility


Great Leaders

Case Length : 16 Pages
Period : 1976-2001
Pub Date : 2002
Teaching Note : Not Available
Organization : Apple Computers
Industry : Computers
Countries : USA


The case examines in detail the leadership and entrepreneurial skills of Steve Jobs, CEO of Apple Computers (a leading Information Technology company) and Pixar (a leading US animation studio). Steve's role in shaping the computer industry through Apple's revolutionary products and a few 'unconventional' business practices has been explored in detail.

The case also discusses the aspects of Steve's personality that were appreciated by many businessmen and industry leaders. The ups and downs in Steve's career graph and the way in which he overcame the obstacles are discussed in detail. Steve's departure from Apple and his comeback have been explored in depth.


  Examine the advantages and disadvantages of adopting a 'pace setting leadership style' and an 'authoritative leadership style' in shaping a company and achieving success.


  Page No.
A Charismatic Leader 1
The Early Days 2
Steve - The Entrepreneur 3
From Apple to Macintosh 4
Steve - The Leader 6
Getting thrown out of Apple 7
Steve's 'Next' Step 8
Resurrecting Apple 10
Exhibits 13


leadership, entrepreneurial, skills, Steve Jobs, CEO, Apple Computers, Information Technology, Pixar, US, , animation, studio, computer industry, Apple, revolutionary products, unconventional, personality, industry leaders, career graph, overcame, obstacles.

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