Steve Case - The Story of AOL's Architect

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN017 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Corporate Social Responsibility


Great Leaders

Case Length : 14 Pages
Period : 1992-2002
Pub Date : 2002
Teaching Note : Not Available
Organization : AOL TW
Industry : Media and Entertainment
Countries : USA


The case examines the entrepreneurial and leadership skills of Steve Case, the CEO of AOL, the leading US-based online service provider.

Case's business ventures during his childhood and teen years and his entry into the online services business are explored in detail. His leadership skills and their contribution to AOL's success have also been studied.

The case also throws light on the criticism leveled against Case, especially on account of AOL's acquisition of Time Warner.

It also examines the future of Case in light of his resignation as Chairman of AOL Time Warner.


  The limitations or shortcomings of a leader and how they can become a stumbling block for success and survival.


  Page No.
Steve Case: Guilty or a Scapegoat? 1
Steve's Pre-AOL Days 2
Case, The Entreprenuer: AOL's Initial Days 4
Taking AOL from Strength to Strength 5
Case as a Leader 7
Case Steps Down 9
Exhibits 12


Entrepreneurial, leadership, skills, Steve Case, CEO, AOL, US-based, online service provider, leadership skills, criticism leveled, Time Warner, resignation, Chairman, AOL Time Warner.

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