Lijjat Papad - Woman & Entrepreneurship

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN008 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Corporate Social Responsibility


Woman Entrepreneurs

Case Length : 13 Pages
Period : 1977-2001
Pub Date : 2003
Teaching Note : Not Available
Organization : Mahila Griha Udyog, Balaji Telefilms, Biocon Group
Industry : Varied
Countries : India


The case "Lijjat Papad-Women and Entrepreneurship" describes the successful entrepreneurial venture set up by seven semi-literate women from a small community in rural India.

The case gives an account of the setting up and functioning of the Sri Mahila Griha Udyog Lijjat Papad (SMGULP).

It charts the growth of the organisation and shows how it became worth Rs. 3 billion in four decades. The objectives of the organization and its core values and principles have also been discussed.


  Entrepreneurial traits of some of the successful women entrepreneurs of India.


  Page No.
An Entrepreneurial Success Story 1
Background Note 2
The Success Formula 3
The Business Concept 4
The Family Concept 4
The Concept of Devotion 4
Dispute Settlement at SMGULP 6
SMGULP Calls for Government Support 7
Replicating SMGULP's Success Formula 7
Exhibits 9


Lijjat Papad, Women and Entrepreneurship, entrepreneurial venture, seven, semi-literate, women, rural India, setting up, functioning, Sri Mahila Griha Udyog Lijjat Papad, SMGULP, growth, organisation, Rs. 3 billion , four decades, core values, principles

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