Oprah Winfrey - The Story of an Entrepreneur

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN006 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Corporate Social Responsibility


Woman Entrepreneurs

Case Length : 14 Pages
Period : 1957-2000
Pub Date : 2002
Teaching Note : Not Available
Organization : Infosys
Industry : Media and Entertainment
Countries : Japan


The case examines the entrepreneurial skills of Oprah Winfrey, Chairman of the Harpo group of companies and the world's most successful television talk show host. Oprah's childhood, her interests, and her entry into the media world are explored in detail.

The case discusses how Oprah, 'with her skill of soothing souls,' became one of the richest women and most influential personalities in the (US and many other parts of the world). The case also talks of the Harpo group's entry into various businesses and comments on Oprah's role in each of them. Oprah's philanthropic ventures are also explored.


  Importance of personal and interpersonal skills for building a business empire


  Page No.
The Mad Cow Controversy - A Talk Show Queen in Trouble 1
Oprah's 'Rags To Riches' Journey 2
The Oprah/Harpo Empire 4
Oprah - The Entreprenuer 6
Oprah - Serving the People 9
The Other Side of Oprah? 10
The Show Goes On 10
Exhibits 12


Entrepreneurial skills, Oprah Winfrey, Chairman, Harpo, group of companies, world, most successful, television, show host, Oprah, childhood, interests, soothing souls, richest women, influential personalities, US, philanthropic.

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