Marketing Information Systems in Insurance Companies


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : INS031 For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 03 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India

Abstract:

The case examines the growing potential of the insurance business worldwide and the need for improving operations to survive in the new insurance environment.

It also throws light on the growing need for a Marketing Information System (MIS). The various advantages of an MIS for insurance companies are also discussed in the case. In addition, the role of an MIS in auditing sales and other operations is examined.

Issues:

» Understand the changing business scenario in the insurance sector worldwide

» Understand the importance of a Marketing Information System (MIS) for insurance companies

Keywords:

Growing, potential, business, worldwide, operations, insurance environment, growing need, Marketing Information System, MIS, insurance companies, auditing sales

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