Customization of Insurance Products - A Tool for Gaining Competitive Advantage |
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Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:
» Discuss the different types of insurance products available and the demand
for each product in the Indian market Keywords:Demand, products, Indian insurance market, attractiveness, Indian market, changing customer preferences, developing customized products, customized products, competitive advantage, features, benefits Customization of Insurance Products - A Tool for Gaining Competitive Advantage - Next Page>> |
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