GM's E-Business Strategy

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : ITSY049 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


E-Business in Automobile Industry
Case Length : 15 Pages
Period : 1998-2005
Pub Date : 2005
Teaching Note : Not Available
Organization : GM
Industry : Automobiles
Countries : US


The case gives a detailed account of e-business strategy of General Motors (GM), the world's largest automobile manufacturer. It further explores the need and rationale for GM to adopt e-business in its operations.

The case examines the e-business initiatives of GM introduced in its supply chain and demand chain and analyses their impact. Finally, it discusses the drawbacks of GM's e-business strategy and debates on its future prospects.

The case attempts to highlight the impact of e-business on the operations of an old economy automobile manufacturer.


E-Business strategy implementation across an organization's value chain.

Rationale and benefits associated with e-commerce initiatives an automobile company.

Channel conflict arising from e-business initiatives.


  Page No.
Introduction 1
Need for E-Business Strategy 2
E-Supply Chain Initiatives 3
Demand Chain Initiatives 12
The Impact 13
Exhibits 14


GM, E-Business Strategy, Internet Services, In-vehicle Communication Products, Covisint, TradeXchange, E-Supply Chain, SupplyPower Portal, GMAC BuyerPower, OnStar Communication System, E-Business in Automobile Industry

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