Plastic Money - The Indian Experience

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To download Plastic Money - The Indian Experience  case study (Case Code: ITSY011) click on the button below, and select the case from the list of available cases:

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : ITSY011 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 10 Pages
Period : 1990-2001
Pub Date : 2002
Teaching Note : Available
Organization : HDFC, Citibank, ICICI
Industry : Banking and Finance
Countries : India


The case examines the reasons for the increasing popularity of debit cards in the Indian plastic money market.

It explores in detail the security of card transactions and the technologies being adopted by companies to ensure the same.

The case also discusses the basic steps involved in plastic money transactions.


  Future of plastic cards in India.


  Page No.
The Plastic Card Boom 1
About Credit Cards & Debit Cards 1
The Indian Plastic Money Journey 4
Smart Cards - The Next Generation Plastic Money 5
Exhibits 7


Reasons, increasing popularity, debit cards, Indian plastic money, market, security, card transactions, technologies, plastic money transactions.

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