Charles Schwab - Expanding Online Trading Applications

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : ITSY007 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Internet companies
Case Length : 10 Pages
Period : 1971-2001
Pub Date : 2002
Teaching Note : Available
Organization : Charles Schwab & Co. Inc.
Industry : Financial Services
Countries : USA


The case examines how WAS was utilized for upgrading Schwab's website.

The case also discusses the company's decision to utilize Java technologies for preparing a website that could handle increased traffic effectively in the future.


  Understand the importance of a high-quality technology infrastructure for a company providing online financial services and the need for constant up gradation in Internet related businesses.


  Page No.
Background Note 1
Using Java and 'WAS' 2
Barista 5
Future Plans 6
Exhibits 7


WAS, utilized, upgrading, Schwab's, website, company, decision, Java technologies, website, increased traffic, effectively.

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