The Indian Internet Banking Journey

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : ITSY003 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 08 Pages
Period : 1990-2002
Pub Date : 2002
Teaching Note : Not Available
Organization : Reserve Bank of India, ICICI, HDFC, IDBI, etc.
Industry : Banking
Countries : India


The case, 'The Indian Internet Banking Journey' examines the concept of Internet banking, its benefits and problems.

It also discusses the initiatives taken by ICICI bank, the pioneer and leading provider of Internet banking services in India.

The case explores the reasons for the limited growth of Internet banking in India and discusses its future as well.


  Understand the basic concepts of Internet banking, its working mechanism and benefits.


  Page No.
The Internet Banking Boom 1
About Internet Banking 2
ICICI - Internet Banking Initiatives 4
The Future 5
Exhibits 7


The Indian Internet Banking Journey, Internet banking, initiatives, ICICI bank, Internet banking, services, limited growth.

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