Orient Marketing Pvt. Ltd: A Case Study in Business Communication

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Please note:

This case study was compiled from generalized experience of the authors, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : HROB133 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges


Business Communication / Oral Communication / Written Communication
Case Length : 04 Pages
Period : -
Pub Date : 2010
Teaching Note : -
Organization : -
Industry : Consumer Packaged Goods
Countries : India


This case study details the predicament faced by Nand Kumar, who worked as a Marketing Manager in a consumer packaged goods company.

Aggrieved at the cost-cutting measures introduced at the company, Kumar shot off an email to the CEO of the company.

Now, after receiving the response from the CEO, he wondered whether he had approached the issue in the right way.


Understand the communication process.

Understand the issues related to different forms of communication -- viz. oral communication, written communication -- and the appropriateness of each form of communication in different situations.

Understand the pros and cons of using different types of media such as telephone, email, etc.

Understand the issues in written communication and develop skills in this area.

Key Words:

Business Communication, Oral communication, Written communication , Business writing, Email, Memo, Circular, Telephone, Face-to-face communication

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