Leadership Training and Development at the BBC

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : HROB087 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Training and Development, Leadership Training
Case Length : 15 Pages
Period : 2000-05
Pub Date : 2006
Teaching Note : Not Available
Organization : BBC
Industry : Media and Broadcasting
Countries : Britain


The case describes the various training and development initiatives taken up by the British Broadcasting Corporation (BBC) under the leadership of Greg Dyke. It discusses in detail about the 'One BBC' program and its training module - 'Making It Happen.'

The case also explains in detail BBC's leadership development program which was developed in collaboration with Ashridge Business Management school. Finally, the case presents the benefits of the leadership program to the employees and views of the analysts regarding its effectiveness.


Examine the problems faced by large organizations as a result of poor management and culture

Study and analyze the training and development programs undertaken by BBC

Appreciate the importance and benefits of leadership development programs in public organizations


  Page No.
Introduction 1
Background Note 2
BBC in Trouble 3
Making it Happen 3
The Big Conversation 7
BBC's Leadership Program 7
The Benefits 9
Exhibits 11

Key Words:

BBC, Greg Dyke, Training and Development, Leadership Training, Change Management, 'One BBC' program, 'Making It Happen' program, Seven Theme Teams, Upfront Employee Induction program, Competitive Development Group, 360-Degree Feedback, Collaborative Working, Action Learning, Mentoring, Learn.Gateway, Building Public Value

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