Promoting Diversity - The American Express Way

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : HROB083 For delivery in electronic format: Rs. 300;
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Case Length : 15 Pages
Period : 1981-2006
Pub. Date : 2006
Teaching Note : Not Available
Organization : American Express Company
Industry : Diversified
Countries : USA


American Express was well known in American corporate circles for its commitment to diversity. The company not only made a conscious effort to recruit a diverse workforce, but it also created a work culture where diversity was valued and promoted. This case discusses the diversity initiatives of AmEx. It talks about how the company partnered with several profit and non profit organizations to ensure that it had access to a diverse pool of candidates in its recruitment efforts. It also talks about the culture and policies at AmEx that ensured that diversity was promoted in all parts of the organization. The case concludes with a commentary on the extent to which the diversity initiatives were successful at the company, in the light of a law suit filed by some women employees against the discrimination they faced.


To understand the importance of diversity and its role in creating a positive work environment

To study the practical implementation of diversity at a large American company

To analyze the extent to which diversity initiatives can be implemented at large companies with dispersed operations

To understand the pitfalls of focusing on diversity to the extent of neglecting the mainstream workforce


  Page No.
Introduction 1
Background 2
Diversity at Amex 3
Diversity Eyewash? 7
Exhibits 9


American Express, Credit Cards, Travel and Tourism, Diversity, Women, Minorities, Disability, Work/Life Balance, Gender Discrimination, Flexitime, Job Sharing, Diversity Training

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