Managing Cultural Change at P & G

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Managing Cultural Change at P & G case study (Case Code: HROB042) click on the button below, and select the case from the list of available cases:

Human Resource, Organization Behavior Case Studies
HRM Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : HROB042 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Organizational Culture
Case Length : 18 Pages
Period : 1990 - 2004
Pub Date : 2004
Teaching Note : Not Available
Organization : P & G Inc.
Industry : FMCG
Countries : USA


The case discusses in length about the HR practices and corporate culture of the US based Procter & Gamble (P&G), global leader in the fast moving consumer goods industry. The case elaborates on the measures taken by Durk Jager, former CEO of P&G, to bring about a significant change in the corporate culture of the company in order to fuel innovation and financial growth. It examines the reasons why Jager's measures failed to deliver the desired results. The case then discusses how Alan George Lafley, the new CEO, who followed a different approach from that of Jager, managed to restore the cultural equilibrium at P&G and was able to revive the company's financial performance.


Best practices in HR and the corporate culture of a large, multinational company in the FMCG industry

Problems involved in radically altering the corporate culture of a large, conservative, tradition-bound company


  Page No.
Introduction 1
P&G's HR Practices and Culture 2
Cultural Changes under Jager 4
Cultural Changes under Lafley 7
Exhibits 10

Key Words:

HR practices, corporate culture, US, Procter & Gamble, P&G, global leader, Durk Jager, culture, fuel innovation, financial growth, results, Alan George, cultural equilibrium

Managing Cultural Change at P & G - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.